Recently, I had the privilege of participating in the International Day of Play event with Starlight and Hasbro at Seattle Children’s Hospital. Like most of us who have worked in games for years, I’ve always believed in the power of play — but spending the day with these kids and their families was a powerful […]

About 26 years ago, I walked through the doors of Humongous Entertainment and started my career in video games. At the time, I was one of the first few marketers working on a small-but-mighty series called Backyard Sports. It was 1999, and Humongous had already found early success with Backyard Soccer and Backyard Baseball. Right […]

At The NPC Guild, we’ve watched the video game industry evolve for decades. It moves in cycles — waves of small studios breaking out, acquisitions and consolidation into major publishers, followed by new waves of independent developers striking out on their own. This rise-and-reset rhythm is part of what keeps gaming vibrant, fresh, and often […]

In today’s gaming industry, there seems to be a movement toward indie and start-up gaming companies as the big powerhouses trim away talent in the name of chasing the latest prize. Skilled designers, developers, writers, and creators are hitting the market and finding like-minded people who want to make something special. They are harnessing their […]

Brand affinity is crucial for business success, as it transforms customers into loyal fans who actively promote products. Fans amplify brand visibility, drive early adoption, and enhance credibility through authentic endorsements. To cultivate fans, brands must connect deeply with customers, fostering relationships that transcend mere transactions and encourage long-term loyalty.