DEC 10, 2025
Why Authentic Talent Partnerships Matter and How Matthew Lillard Showed the Way
Larry Frum
Matthew Lillard has built an extraordinary career across film, television, video games, and entrepreneurial ventures such as Beadle and Grimm’s, creators of premium tabletop products, and Find Familiar Spirits, a company crafting story-driven beverages for fans.
But he is also a philanthropist, most recently lending his talents to the Starlight Children’s Foundation, a charity devoted to delivering happiness to seriously sick and injured kids and their families. As part of the Face of Halloween campaign, Matthew was a key component with his participation, and more than $3.2 million was raised to support the foundation.
At The NPC Guild, we are a proud supporter of the Starlight Children’s Foundation and honored to partner with Matthew to shape the campaign’s storytelling.
Matthew brought passion, humor, and an unmistakable enthusiasm to the initiative by creating promotional videos, social content, and fan-facing storytelling designed to elevate the Starlight mission. His heart, energy, and visibility on behalf of the Face of Halloween competition amplified the cause built on creativity, community, and compassion.
What made Matthew the perfect collaborator wasn’t just his legacy in the horror genre. It was his authenticity and genuine enthusiasm for the work. His long-standing relationship with members of our team turned what could have been a simple talent activation into something deeper: a shared effort to create joy for kids who need it most.
His current and past experiences with the horror entertainment genre and his connection and belief in The NPC Guild made him the perfect fit for our efforts with the Starlight Children’s Foundation. This partnership exemplifies how The NPC Guild brings the right talent to increase awareness and create a meaningful cultural impact.
We are grateful to Matthew for lending his voice, his visibility and his heart to Starlight and Colossal and for reminding us of what can happen when fandom and philanthropy come together with purpose.