A Day of Play: Why Games Matter Where It Counts Most

Recently, I had the privilege of participating in the International Day of Play event with Starlight and Hasbro at Seattle Children’s Hospital. Like most of us who have worked in games for years, I’ve always believed in the power of play — but spending the day with these kids and their families was a powerful reminder that play can mean so much more than just entertainment. In tough circumstances, it becomes a source of strength, escape, and even healing.

What struck me most was how natural it was for these kids, even while dealing with incredibly hard situations, to light up when they got to play. Play gives them back a little control, a little laughter, a chance to be somewhere else — even if just for a short time. As someone who’s spent much of my career working on Dungeons & Dragons and had a tough childhood in my own way, it reinforced something I’ve always believed … storytelling and games can transport us when we need it most.

For me personally, the day was made even more special because of the people I got to share it with. I had the chance to reconnect with some old friends from my Wizards of the Coast days — Shelly, Jefferson, and Kara — and it felt like picking up right where we left off. I also got to know some newer faces like Aimee and Forrest, whose passion for the cause and energy made the day even more meaningful. There’s something about coming together for a purpose like this that forms instant bonds — a shared mission that connects you quickly and deeply.

From the perspective of starting a new agency, The NPC Guild, it was a perfect blend of everything I’m working to build — meaningful work, new partnerships, old friendships, and a chance to contribute to something bigger than the business itself. In an industry that can often feel driven by launches, numbers, and deadlines, it was a good reminder of why many of us got into games in the first place. It’s not just about the product — it’s about the people we reach and the moments we help create.

I’m grateful to Starlight, Hasbro, and Seattle Children’s for inviting me to be part of such a special day. Experiences like this recharge you — both personally and professionally — and remind you that games have the power to do more than just entertain. Sometimes, they help heal, too.